Use Words That Change Minds to Recruit, Manage and Coach High Performers

Discover people’s Motivation and Productivity Patterns in a casual conversation or in their writing.

Get on your way to becoming the powerful influencer you want to be

Schools don’t teach us People Skills. But your performance at work is judged by your ability to get along and motivate others.

Learning how to motivate others should be simple, fast and uncomplicated. The Institute for Influence makes it easy to learn online with just 10-15 minutes a day without leaving your home, your job or wherever you are.

Loved & raved about by experts around the world









More women should be in leadership roles

The Institute for Influence is dedicated to inspiring women managers and leaders to influence their world. But the problem is not about gender. It’s more about the Mental Model that people operate from.

Discover how can you better influence
your world

Attract the right people

Present ideas irresistibly

Avoid conflicts

Get people’s agreement fast

According to the LAB Profile®, the way people talk reflects how they behave. Understanding their language is understanding their behavior. Using their language is influencing their behavior.

Quality influencing starts with quality mentors

Shelle Rose Charvet is the founder of The Institute for Influence. She is a bestselling author and the international expert on Influencing Language, researching and teaching for over 30 years. Her first book, Words That Change Minds, is an international bestseller, available in 15 languages, summarizing The Language and Behavioral Profile® (LAB Profile® for short).

People and organizations in over 30 countries worldwide call on her expertise on the hidden subconscious communication processes: what drives people to do (or not do) things, outside of their awareness.

Kind Words from Good People

See what others are saying about our programs and books.

I learned from Shelle Rose Charvet how to handle any type of skeptical person. And more important, to have a clear method for doing it (LAB Profile®).

Monica Ion, HR Specialist & Coach

The shift in power to the customer is now a certainty. In her engaging book, Shelle lays out precisely what’s going on and how to think about it.

Seth Godin, Author, Tribes

Shelle is a fun, extremely smart and amazing person, very easy to be around and to learn from. Her teaching style is inspiring and well structured.

Silvia Truta, Video Editor

Shelle illustrates, in clear language […] how to influence, how to sell, how to manage, all the while respecting people at a deep level.

Jack Canfield, Author, Chicken Soup for the Soul

Learn with us on the go with our mobile app

Download our free app and you can have access to world-class influencing skills anytime on your smartphone. We designed our app to be your learning companion online.


Become the Influencer you want to be.
Influence your world.

Words That Change Minds

Words That Change Minds is based on the Language and Behavior Profile,(LAB Profile® for short) – a powerful tool that enables you to understand,predict and influence behavior by de-coding the language people use.

You can directly influence people one-on-one, in groups and even in mass communication by customizing your language to match their subconscious Motivation Patterns.
Increase your impact, improve relationships and reduce conflicts, by usingthe Words That Change Minds.