The New 3rd Edition

Words That Change Minds

Words That Change Minds is based on the Language and Behavior Profile (LAB Profile® for short) – a powerful tool that enables you to understand,predict and influence behavior by de-coding the language people use.

You can directly influence people one-on-one, in groups and even in mass communication by customizing your language to match their subconscious Motivation Patterns.
Increase your impact, improve relationships and reduce conflicts, by usingthe Words That Change Minds.

The Institute for Influence is a private educational organization founded by Shelle Rose Charvet, summarizing over 30 years of experience in human relationships, motivation, and team productivity.

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